My favorite Korean girl-pop group Girls’ Generation known to hipster American fans as SNSD, the initials for their Korean name, So Nyuh Shi Dae.. will be performing on the David Letterman show on January 31, 2012 and then the following day on Live! with Kelly (formerly the Regis and Kelly show) the next morning!
I’m both excited and happy for them to expand their audience, but also slightly annoyed that I will no longer have the novelty of nosebleed-swooning over an obscure foreign 9-hottie pop group =P ..so perhaps I’ll post my list of hipster inb4 comments that everyone will probably be saying:
1. I’m so impressed with their English!
2. They’re so [slim/leggy/hot/gorgeous]!
3. Why did I listen to ablestmage back in November 2009 when he first mentioned it?
HD TVRip of Letterman segment for January 31, 2012 Perf:
(To grab this in hi-def MP4/FLV, try here)
HD TVrip of Live With Kelly segment for February 1, 2012:
(to grab this in hi-def MP4/FLV, try here)
This would actually be a pretty good opportunity for the American music industry to take some notes on how artists should release material, in ways they currently don’t —
PAY ATTENTION AMERICAN MUSIC INDUSTRY
1. Release versions both with and without vocals — it essentially doubles your sales opportunities, and prevents cheesy karaoke versions that butcher the originals. There are a lot of us out there that really like the music of songs by popular artists, but are turned off by the vocals (Nickelback comes to mind). If there was a instrumental version option, I would buy all of their albums flat out. You’re totally just throwing away a gigantic potential source of revenue.
2. Research how deep the following is for SNSD and recognize how dedicated fans are to recording and sharing things even like commercial spots and random event footage they appear in. If you were able to cull all of these clips into a central location, fans could celebrate their fandom of a group without having to use filesharing services to swap recorded clips among each other, which are difficult to share with people on Facebook and such because of their technical nature. You’re completely discarding BRILLIANT advertising revenue potential by avoiding it.
3. Take a giant clue from the Korean system by creating a weekly or nightly live performance popularity contest (Inkigayo, for instance) by which a lot of artists perform on stage before giant live audience and people can vote on their favorites. It’s a perfect opportunity to ride on the American Idol demographic, but doubles as a chance for American fans to be able to see their favorite artist AND be exposed to live performances of similar artists in a tour-style setting for cross-promotion. I am completely baffled as to why this kind of thing doesn’t exist already. It’s kinda like the musical guest for a late-night talk show, except the show is all about musical guests and not interviews. There are plenty of interview shows like Letterman and the Tonight Show. Give us a musical guest show of established artists and let us vote.. let us feel as if we have an active say in our favorite music!
4b. Drastically shrink the size of albums (as far as track number), and release only a few tracks, and spread it out over a year. You could spread an album of 12 songs instead out into maybe 3 albums of 4 songs each. Focus more on online sales and go digital. CREATE RARITY with physical copies by producing limited sets, and the demand with shoot up. The fact that every mom and pop shop can get their hands on a hard copy is part of what makes buying physical discs increasing lame, and reduces the value of owning the real thing.
5. Make “making-of” DVDs for each single. You guys are totally missing out on a giant source of revenue by only releasing a single album for a group, and pretty much nothing else but random tours and occasionally appear on a show more focused on celeb interviews with music as a filler. Establish a massive and engaging “fanservice” arm of promotions, by offering us loads of audio-video goodies to buy, not just clothing.
6. Gives us more multi-person groups instead of almost strictly solo artists. SNSD is a perfect example of how the Backstreet Boys or NKOTB formula still works, but try it with girls this time. Gives us opportunities to vote on our favorite (perhaps by including voting tickets in with physical album sales), who can then have a prominent solo-ish portion during a weekly/daily performance as described in #3.
7. AUGMENT THE TOUR CONCEPT. Tours can create FRUSTRATION with fans because they can’t see their favorite bands live due to limited seating, distance, absurd ticket prices, and stage setups limited to the local venue’s resources and acoustics. Create instead only periodic, rarer live performances outside of the #3 suggestion, in a massive single venue in regionalized points around the US, and not in some major city, using modular Woodstock-ish set-ups that are company owned and not governed by just whatever is available. Why only offer such limited seating to a showing of a band, when you could have OCEANS of fans coming to see the group. How is OCEANS of paying fans not better than sold-out seating? SOLD OUT means you LOST POTENTIAL REVENUE. In addition to tours to give us a more personal feel, be way more interactive with fans with contests, voting opportunities, and general PR that just some lousy commercial for an album.
8. Get on the ball with sponsorships, in a big way. SNSD does a lot of sponsorships — and in some cases create/performs songs specific to that sponsorship, such as their Intel “Visual Dreams” track (below)..
..not only do you get a sponsorship fee, but you also get an opportunity to release that sponsorship opportunity AS A TRACK or even its own special promotional album, to increase incoming revenue. Fans are so into collecting SNSD advertising, the Vita 500 energy drinks and even commercials for regular things like Domino’s Pizza are great additions to artist collections.
SNSD is bringing an incredible and engaged industry along with it, and the American pop industry DESPERATELY needs to take a giant HINT on how to run the game stateside. I haven’t purchased anything from the music industry in a really long time partly because the PR and fanservice is so dreadfully uninteresting and unengaging. SHAPE IT UP!