In north Texas, there’s a town called Dublin — famous for its primary industry, a bottling plant that has produced and distributed the Dr. Pepper brand of soda for the longest of any current distributor, around 120 years in operation.
The Dublin distributor made a name for itself and had quite a loyal following among “Peppers” (people who drink Dr. Pepper) who would seek out cans and bottles distributed from this single plant.
The Dr. Pepper/Snapple company (hence DP/S) recently came down on Dublin, on a trademark dispute, regarding Dublin‘s decision to break contract.
The reason Dublin Dr. Peppers are leaving the market and the reason the Dublin plant operators are losing their livelihood — is because of their own decision to purposefully break contract by (a) distributing out of territory, and (b) using a custom Dr. Pepper label.. is what brought the hammer down, not DP/S trying to ruin our fun.
In the same way that a landlord has complete liberty to evict you if you bring pets into property you’re renting, when the rental agreements states that pets aren’t allowed — so does DP/S have complete liberty to shut down operations that break contract with the original agreement.
Dublin Dr.Peppers would still be around if Dublin Dr.Pepper had kept to the agreement.
The reason a dam holds up a river so it won’t wash a town away, is because of the strength of the dam. When you take away pieces of the dam, you risk drowning the town.
When you have a peace treaty with a superpower, but go against the terms of the treaty by your own, willful decision, you bring upon you the threat of annihilation.
When you make an agreement with DP/S to distribute their product — and it is DP/S’s product, not yours — but you decide to break the terms of the agreement, you, yourself, risk destroying the market you’ve built and secured.
Laying blame on DP/S for taking down Dublin is like blaming the water for flowing down on you after you yourself destroyed the dam!
It’s like throwing a rock up into the air, and then blaming gravity for when it hits you on the head as you walk away in ignorant, peace of mind!
It’s sad that the town of Dublin is losing its major industry, and that the people there are losing their jobs — yes, we agree on that — BUT THE BLAME GOES TO DUBLIN.
Dublin created their own label, and created a kind of contraband market for their contract-breaking label that should not have existed in the first place, according to the agreement they had with DP/S. Grievances should be directed to those who created this false-market of Dublin-branded Dr. Peppers, not DP/S for enforcing the original terms of the agreement.
Note, however, that DP/S does still sell the sugar cane variety of its Dr. Pepper soft drink, but just through a different distributor (who can actually obey the rules) so the sweeter tasting, non-HFCS formula isn’t disappearing from the market — just the “Dublin” brand label is leaving.