Petition To Dr Pepper About Shutting Down Dublin? Read This First.

In north Texas, there’s a town called Dublin — famous for its primary industry, a bottling plant that has produced and distributed the Dr. Pepper brand of soda for the longest of any current distributor, around 120 years in operation.

The Dublin distributor made a name for itself and had quite a loyal following among “Peppers” (people who drink Dr. Pepper) who would seek out cans and bottles distributed from this single plant.

The Dr. Pepper/Snapple company (hence DP/S) recently came down on Dublin, on a trademark dispute, regarding Dublin‘s decision to break contract.

The reason Dublin Dr. Peppers are leaving the market and the reason the Dublin plant operators are losing their livelihood — is because of their own decision to purposefully break contract by (a) distributing out of territory, and (b) using a custom Dr. Pepper label.. is what brought the hammer down, not DP/S trying to ruin our fun.

In the same way that a landlord has complete liberty to evict you if you bring pets into property you’re renting, when the rental agreements states that pets aren’t allowed — so does DP/S have complete liberty to shut down operations that break contract with the original agreement.

Dublin Dr.Peppers would still be around if Dublin Dr.Pepper had kept to the agreement.

The reason a dam holds up a river so it won’t wash a town away, is because of the strength of the dam. When you take away pieces of the dam, you risk drowning the town.

When you have a peace treaty with a superpower, but go against the terms of the treaty by your own, willful decision, you bring upon you the threat of annihilation.

When you make an agreement with DP/S to distribute their product — and it is DP/S’s product, not yours — but you decide to break the terms of the agreement, you, yourself, risk destroying the market you’ve built and secured.

Laying blame on DP/S for taking down Dublin is like blaming the water for flowing down on you after you yourself destroyed the dam!

It’s like throwing a rock up into the air, and then blaming gravity for when it hits you on the head as you walk away in ignorant, peace of mind!

It’s sad that the town of Dublin is losing its major industry, and that the people there are losing their jobs — yes, we agree on that — BUT THE BLAME GOES TO DUBLIN.

Dublin created their own label, and created a kind of contraband market for their contract-breaking label that should not have existed in the first place, according to the agreement they had with DP/S. Grievances should be directed to those who created this false-market of Dublin-branded Dr. Peppers, not DP/S for enforcing the original terms of the agreement.

Note, however, that DP/S does still sell the sugar cane variety of its Dr. Pepper soft drink, but just through a different distributor (who can actually obey the rules) so the sweeter tasting, non-HFCS formula isn’t disappearing from the market — just the “Dublin” brand label is leaving.

24 thoughts on “Petition To Dr Pepper About Shutting Down Dublin? Read This First.

  1. The blame is not entirely on Dublin. You have to be familiar with the relationship of Dr. Pepper and Dublin Dr. Pepper before Cadbury/Schweppes, and then Dr Pepper/Snapple. This really only became an issue when they took over.

  2. I love Dr Pepper. It is the only soft drink that I drink BUT NO MORE. Big company DP/S destroying a small bottler and a small community over such a relative small amount of money is just wrong. I will not support this decision by buying DR Pepper period.

      • People do read. Some people do not do their research.
        I don’t believe Dublin is blameless. Indeed, Dublin Dr Pepper Bottling Co willingly and knowingly distributed outside of the original distribution area. However, if you examine Dublin Dr Pepper’s Answer to Dr Pepper Corporate’s complaint (which can be found here: they show numerous examples of times when Dr Pepper Corporate not only approved of distribution outside of the originally agreed upon area, but actually purchase product from Dublin in order to distribute even further outside of this area. Dr Pepper corporate encourage the very same actions it later sued the family-run company for.

        Further, Dr Pepper Corporate also used many of Dublin Dr Pepper’s can and bottle designs without permission of Dublin Dr Pepper. This doesn’t exempt Dublin from any agreement they once made, but it shows that Dr Pepper corporate had a policy of using Dublin Dr Pepper when it was convenient, and then turning their backs on them when they wanted to edge into the sugar cane market (with their plans of producing Dr Pepper Heritage).

        Was either side blameless? No, not in the slightest. Did each side have legal grounds to sue the other? Yes, it appears they both held legitimate legal complaints. However, we’ll never see those play out in court, so we cannot say for sure what side held the better legal standing.

        However, what we can say for sure, is that Dr Pepper corporate squashed a 121 year old tradition, a piece of its own history, and threatened the very existence of a family-run business and small town of 3,800 people. In a time when more Americans are looking for work then ever, shouldn’t a corporation be reaching out to communities in the state that helped raise it? Shouldn’t it be supporting small, independent bottlers like Dublin, so that communities grow and jobs can be created? That’s the America that so many people believe in, and that’s where my problem with this whole ordeal arises.

        Dublin Dr Pepper was a tradition, it contributed to its community and created jobs. It posed no threat to Dr Pepper corporate or other regional independent bottlers (who, all told, account for less than 9% of Dr Pepper’s complete distribution network, including Dublin Dr Pepper prior to settlement). It was precisely the type of business America needs for real people to keep making it, represents the Made-in-America ethic that large corporations lack. That’s why I’m fighting this decision. Not because Dublin was blameless, but because what they stood for, and what Dublin Bottling Works will continue to stand for, is an America that is family-owned, friend-run, and puts community before the bottom line.

  3. It’s apparent from the comments above that you are unwilling to listen to the passion of the people vehemently against the destruction of the “Dublin” name, so I won’t bother to argue with you, lest I be regarded as a “silverfish” or be told I “don’t read”. That, however, doesn’t mean that people shouldn’t petition and/or boycott Dr. Pepper products. From the outside looking in, the big evil monster gobbled up the smaller being, regardless of the technical details behind it.

    • You could at least offer some kind of counter-evidence to prove the argument false, instead of essentially, “nuh uh, because because” and “he call me a name, I quit.”

      The technical details prove that the little man shot himself in the head with the big man’s gun, unless you can offer any actual reasoning besides a “well it just is” type of counterpoint.

      • I’ve provided you actual reasoning. I’m no silverfish and I certainly read. I would like to know your thoughts after reading what I have posted. Can you understand why we have chosen to boycott now?

      • One post above this one provided quiet a bit of evidence… which you have failed to respond to. Silverfish indeed.

      • The framework of this comment system does not allow me to comment further on Artmoore’s post. I didn’t think it needed further comment, anyway. I only called one guy a silverfish, not him.

  4. Please show me where the mother company asked that the label be changed back or they reminded “Dublin” about the territory. The Author wants us to beleive that the bottling company would rather layoff workers and give up 7 million dollar a year operation then change.

    I don’t think so!!

  5. What people don’t want to face, read the lawsuit.. anybody with a grade school education, can tell, the Dublin Plant owners thought they were above all else, especially the law.. All they had to do, was do what the contract said or work something out with Corporate to allow them to what they were doing. Corp had the power, what made them bring the heat down, was the way the local plant owners, were blantantly and right in Corp’s face, breaking the contract.

    That is the facts, live with it or continue to be lead astray..

  6. I drove a 3 hour distance every few weeks to buy Dublin Dr.Pepper. I desperatly wish it to be allowed to sale. It means a lot to numerous people.

  7. No more Dr. Pepper or Snapple products for me. Agreements of honor have been broken! Dublin Dr. Pepper was encouraged by parent corp. for many years — the parent company participated in advertising and brought attention to the special little company. After Snapple bought it out there was no more honor!

  8. Lawyers are idiots. It’s a Dr. Pepper plant, the best DP plant, but your stupid contracts and bullshit fine print make you a hero. And for the record, Snapple tastes like shit. I’m switching to Mr. Pibb even tho it sucks too. Thanks for destroying a legacy assholes.

  9. You have to be one of the stupidest people on the net, the contract was written before the days of Internet sales now big dps has a problame with a small town that celebrates their history hope ur not Jewish or any other great groupe of folks that have and care about their heritage

  10. I have always been a fan of Dublin Dr Pepper and to be completely honest, understand the upset from both sides of the argument. I will join in the boycott against DP/S because to me it seems more as a marketing campaign than anything else. As you have read earlier in the posts, Dr Pepper Corporate ENCOURAGED the small facility to go outside the constraints of the agreement because it was beneficial to the company as a whole. It seems that now that Dublin has received enough public focus that a lawsuit against them because of a “breach of contract” should have a “positive” effect on DP/S as they try to stop the “rebels.” Notice that DP/S has informed the public that the exact formula that has been used at the Dublin plant for so long will still be distributed by another bottler. To me this seems more like DP/S is saying, “Dublin created a good product in a bad way. We have stopped them so now you should feel sorry for us and buy the EXACT SAME THING from another bottler.”

    I know that my viewpoints are exactly that VIEWPOINTS and without discussing this series of decisions with the executives at DP/S, we will never know what the true cause of this lawsuit is. All I know is the same concept that “war is good for the economy” is applicable when you replace war with ‘scandal’. In my perception, it seems that DP/S has unearthed a “scandal” that they supported and created for the sole purpose of boosting revenue and thus I think that the boycott of DP/S products should have the opposite effect and thus force them to realize that business ethics should always be observed. Don’t tear someone down for the sole purpose of building yourself up.

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